The fruit packing house is owned by Sadeh and Margalit families from Moshav Nov. Since 1997, Migdal has been marketing and selling a wide variety of fruits: apple, nectarine, peach, plum, pear, apricot, pomegranate, orange, clementine, lemon. Most of the fruits are marketed to the local market - all over the country, and a small part to export abroad - mainly southern Europe.

The tour, "Magic of the Fruit," comes to allow people to see firsthand the way the fruit goes from tree to house.